Creating a Leading Digital Marketing Strategy
In today’s fast-paced digital environment, developing a robust digital marketing strategy is essential for any business to remain competitive. This training session will guide participants through the process of creating and implementing effective digital strategies.
We’ll explore essential components like conducting situational analyses, setting strategic budgets and defining success metrics. Participants will benefit from real-world case studies, learn to optimize budgets across digital channels, and understand how to engage stakeholders effectively. The session concludes with practical steps for evaluating success and planning future digital initiatives.
Topics Covered
Digital Strategy for Business Overview
- – Why does your business need a new digital strategy?
- – Digital strategy frameworks and considerations
Digital Strategy Case Study in Action
- – A practical example of a successful digital strategy, from planning to execution and results. Background on the client, including industry context, challenges and digital strategy objectives
Strategic Approach and Initial Planning
- – Conducting and analysing a situational analysis
- – Market and competitor analysis to inform digital channel budget allocation
Setting Budgets and Defining Success
- – Defining objectives and reviewing the data
- – Integration of budget considerations aligned with strategic goals
Marketing Opportunities: Tactics and Digital Tools
- – Real-time adjustments for optimizing budget across digital channels
- – Leveraging a mix of organic and paid digital strategies
Collaboration and Stakeholder Engagement
- – Engaging stakeholders in budget discussions to secure investment
- – Effective communication of digital strategy results and ROI
Measuring Success and Analytical Deep Dive
- – Evaluation of budget performance, KPIs, and ROI
- – Insights on budget adjustments for improved outcomes
What’s next? Key steps to plan and execute your digital strategy.
Why PM Forum training?
PM Forum workshops are designed and delivered by qualified and experienced
MBD professionals who:
- – are subject matter experts in strategy, marketing, business development, selling, client relationship management, digital technologies and interpersonal skills who – through ongoing practice – are familiar with the latest developments
- – understand the nature of professional services marketing at large corporate firms and smaller partnerships across law, accountancy, property and consultancy in a variety of client markets
- – have substantial experience working with both senior and junior fee-earners and MBD professionals
- – possess psychology credentials and/or years of experience in learning and development to ensure an optimum learning experience
- – regularly talk to CMOs and management leaders to keep abreast of the emerging needs of their teams
Delegates receive a productive learning experience because:
- – There is a balance between knowledge transfer and active learning through interactive discussion and group exercises (sessions are not recorded to promote openness)
- – Training is experiential – idea sharing, networking and collaboration are encouraged
- – Progressive – sessions are graded for beginner, intermediate and advanced levels
- – Whilst platform-independent, sessions signpost systems and technologies used most often by professional services firms
- – As well as copies of course materials, delegates receive work sheets and supplementary resources with guidance for further learning (including other PM Forum events) and application
- – Course leaders are experienced coaches who understand and promote career development
- – Certificates of completion are issued for use in Continuing Professional Development (CPD)
- – Dialogue can continue after training through members-only LinkedIn communities
- – Participation is restricted to PM Forum members
Book now:
Cancellations/Substitutions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.
Speaker
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Jack WarneHead of Digital, Optix SolutionsJack is Head of Digital at Optix Solutions. At Optix, Jack manages the marketing team, supports business operations and continues to lead on monthly digital marketing campaigns. Jack also leads multiple monthly training on a range of Digital Marketing topics. A continuing practitioner of a range of different digital marketing disciplines, Jack works with a range of high-profile clients across the UK helping to deliver results. Through his training, he also shares the skills and knowledge that he’s developed upskilling marketers across the UK, having also led the 2021 Digital Marketing MBA course at the University of Exeter.
