Creating a Leading Digital Marketing Strategy

In today’s fast-paced digital environment, developing a robust digital marketing strategy is essential for any business to remain competitive. This training session will guide participants through the process of creating and implementing effective digital strategies.

We’ll explore essential components like conducting situational analyses, setting strategic budgets and defining success metrics. Participants will benefit from real-world case studies, learn to optimize budgets across digital channels, and understand how to engage stakeholders effectively. The session concludes with practical steps for evaluating success and planning future digital initiatives.

Topics Covered

Digital Strategy for Business Overview

• Why does your business need a new digital strategy?
• Digital strategy frameworks and considerations

Digital Strategy Case Study in Action

• A practical example of a successful digital strategy, from planning to execution and results. Background on the client, including industry context, challenges and digital strategy objectives

Strategic Approach and Initial Planning

• Conducting and analysing a situational analysis
• Market and competitor analysis to inform digital channel budget allocation

Setting Budgets and Defining Success

• Defining objectives and reviewing the data
• Integration of budget considerations aligned with strategic goals

Marketing Opportunities: Tactics and Digital Tools

• Real-time adjustments for optimizing budget across digital channels
• Leveraging a mix of organic and paid digital strategies

Collaboration and Stakeholder Engagement

• Engaging stakeholders in budget discussions to secure investment
• Effective communication of digital strategy results and ROI

Measuring Success and Analytical Deep Dive

• Evaluation of budget performance, KPIs, and ROI
• Insights on budget adjustments for improved outcomes

What’s next? Key steps to plan and execute your digital strategy.

Book now:

Please enable JavaScript in your browser to complete this form.

Attendee details *

First

Last

Job Title *

Company Name *

Company Email *

Is your firm based outside the UK? (for VAT purposes )

• Yes

Select number of attendees

• 1 attendee £270
• 2 attendees £530.00
• 3 attendees £780.00

Prices per attendees outside the UK: 1st attendee £270 2nd attendee £260 3rd attendee £250

Select number of attendees

• 1 attendee £270 plus VAT
• 2 attendees £530.00 plus VAT
• 3 attendees £780.00 plus VAT

Prices per attendees: 1st attendee £270 + VAT 2nd attendee £260 + VAT 3rd attendee £250 + VAT

Attendee details

2nd Attendee Full Name, Job Title and Company Email

Attendee details

3nd Attendee Full Name, Job Title and Company Email

How do you want to pay? *

• By card
• By invoice

Stripe Credit Card *

Company Name *

Issue invoice to this company

Company Address *

Address Line 1

Address Line 2

City

State / Province / Region

Postal Code

--- Select country ---AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountry

Total

£0.00

Submit

Cancellations/Substitutions

Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.