CMO Roundtable – From unsung heroes to guardians of strategic intelligence

Revenue has never mattered more in professional services. Firms are weighing up succession, private equity and structural change, and marketing leaders are increasingly asked to show how their work wins new business, protects key relationships and proves its value to the partnership.

Most firms invest heavily in thought leadership, websites, and expert content, yet few have a reliable view of what the public evidence says about the firm’s priorities, strengths, and emerging talent, or what it delivers commercially.

We are bringing together a small group of senior marketing leaders from Ireland’s leading professional services firms for a private roundtable at A&L Goodbody on Thursday 1 October.

The session draws on Credible Voices, an expertise intelligence approach developed with a Cranfield University professor and RubikLab, and it is a discussion among peers rather than a product demonstration.

You will leave with:

• – a clear picture of how firms are measuring the commercial return on published expertise, and the language that wins that conversation with your managing partner;
• – a practical way to compare what your firm’s public content says against what your strategy claims, and against your closest competitors;
• – an approach for spotting and developing the emerging experts your clients want to hear from; and
• – the views of a dozen peers facing the same pressures, shared candidly around one table.

Places are limited to keep the conversation open, and attendance is by invitation only.

We hope you can join us.