Client listening masterclass
Break out of a single sector silo and join your peers from across professional services for the launch of PM Forum in Spain.
Client listening is a strategic priority. What is it and why are leading firms embracing it? Explore ways to grow your firm through organising an effective client listening programme.
Business development expert and Spanish-speaker, Claire Rason, will lead a dynamic and insightful workshop for marketing and business development professionals who are looking to gain new skills and boost their contribution to the growth of their firms.
Initially, Claire will share the findings of PM Forum’s 13th Annual International Marketing Benchmark. She will then lead a masterclass on launching and/or enhancing a client listening programme. Her approach is informed by coaching and the psychology of how everyone listens.
Whether your firm is starting on the client listening journey, or already has a programme in place, Claire’s masterclass will provide you with practical tools and strategies to enhance the way you gather and action insights from your clients.
Places are limited. To reserve your free place, simply click on the ‘RSVP now’ button opposite. Also, please share this invite with others in your network.
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Claire RasonClaire Rason is an accredited coach at Senior Practitioner level with the European Mentoring and Coaching Council (EMCC). She brings over two decades of experience in business development and marketing within leading global and regional law firms, giving her a unique perspective on the intersection of client relationships and firm growth. Claire’s approach combines strategic insight with a deep understanding of human behaviour, enabling her to help professionals unlock potential and drive sustainable performance improvements.
Her career has been built on relationship-building and client-focused strategies, making her ideally placed to deliver training on client listening and research. Claire has advised firms on implementing feedback systems and leveraging insights for business development and cross-selling. She is passionate about equipping professionals with practical tools to strengthen client relationships and believes that success in professional services depends on understanding client needs and acting on them effectively.
