Call to Action® Live: Helping professional services marketers feel better about brand [Cancelled]

Join us in a Call to Action® Live session, featuring Giles Edwards of …Gasp!, Lee Grunnell of Womble Bond Dickinson and Brian Macreadie of Addleshaw Goddard.

Every professional services firm is preoccupied with brand. But why do we want a strong brand and how can we use it to differentiate? With everyone in a race to make their mark and gain market dominance, how do you stand out? How do you get what you want out of agency relationships and how do you measure reach, effectiveness and value?

In this Call to Action® Live session our panel will discuss:

• Marketing – an inside job

A real view of what it’s like and what it takes do great work within professional services

• Creating space for creativity

What it takes to get creative work developed

• Backing the brand

Marketing science: reach, measurability and impact

We hope you can join us.