Building Brand and Reputation in Canada: Navigating Geography, Culture, and the Age of AI

In a world where perception is shaped not just by our own actions—but increasingly by digital platforms, algorithms, and third-party voices—how do B2B firms truly build trust and visibility in the Canadian market?

This session brings together seasoned marketing and brand leaders from some of Canada’s leading professional services firms to explore the realities of brand strategy in Canada’s diverse and dynamic environment.

What we’ll explore:
– How regional and cultural nuances shape brand strategy coast to coast
– The evolving challenges of reputation management in the age of AI, reviews, influencers, and automated content.
– Real-world insights and practical examples from firms who’ve built enduring brands in an era of noise and fragmentation.

Who should attend:
Marketing, business development, and communications professionals in law firms, accounting firms, engineering and architecture firms, consultancies, and creative agencies—anyone responsible for reputation, brand, or market positioning in a B2B professional services context.

Speakers:

• Yanick Bedard, EVP Innovation, Digital & Strategy – North America, Sid Lee
• Mary Cochrane, Director, Brand and Marketing, EY Canada
• Jean-Michel Nahas, Executive Vice President and Partner, CASACOM

Moderator:

• Lisa Azzuolo, Chief Strategy & Growth Officer, Lavery

Hope you can join your peers.