Build your brand advantage

Whether you are seeking to maximise the impact of your existing brand or to embark on a rebrand programme, this interactive training workshop provides a strong foundation and practical guidance on where marketers can add most value.

Through a mix of lectures, case studies, quizzes and discussion, the workshop will equip you with the key knowledge and essential tools to develop a more strategic approach to branding at your firm. It has three parts:

  • Brand fundamentals

Build a comprehensive understanding of the principles of branding and how you can elevate your firm’s brand to create a strategic advantage.

  • From brand strategy to brand experience

Explore brand methodologies and models to help you look at your firm’s brand more analytically and improve brand performance.

  • Preparing for a rebrand

Frame your brand objectives, explore what to cover in a brand brief and develop your role in a rebrand project

Book Now

Please enable JavaScript in your browser to complete this form.
Attendee details
Is your firm based outside the UK? (for VAT purposes )
Select number of attendees
Prices per attendees: 1st attendee £270 + VAT 2nd attendee £260 + VAT 3rd attendee £250 + VAT
2nd Attendee Full Name, Job Title and Company Email
3nd Attendee Full Name, Job Title and Company Email
How do you want to pay?


Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.


This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.


Jun 11 2024


09:30 - 13:00

Local Time

  • Timezone: America/New_York
  • Date: Jun 11 2024
  • Time: 04:30 - 08:00








PM Forum


  • Sholto Lindsay-Smith
    Sholto Lindsay-Smith
    Founding Director, Industry

    Sholto is a founding director of brand and business consultancy Industry. He brings over 30 years’ experience in branding and has worked extensively with leadership teams delivering branding programmes across the professional services sector – from boutique consulting firms to top 50 law firms to global accounting networks.

QR Code