Build your brand advantage

Whether you are seeking to maximise the impact of your existing brand or to embark on a rebrand programme, this interactive training workshop provides a strong foundation and practical guidance on where marketers can add most value.

Through a mix of lectures, case studies, quizzes and discussion, the workshop will equip you with the key knowledge and essential tools to develop a more strategic approach to branding at your firm. It has three parts:

• Brand fundamentals

Build a comprehensive understanding of the principles of branding and how you can elevate your firm’s brand to create a strategic advantage.

• From brand strategy to brand experience

Explore brand methodologies and models to help you look at your firm’s brand more analytically and improve brand performance.

• Preparing for a rebrand

Frame your brand objectives, explore what to cover in a brand brief and develop your role in a rebrand project

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• 1 attendee £270
• 2 attendees £530.00
• 3 attendees £780.00

Prices per attendees outside the UK: 1st attendee £270 2nd attendee £260 3rd attendee £250

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• 1 attendee £270 plus VAT
• 2 attendees £530.00 plus VAT
• 3 attendees £780.00 plus VAT

Prices per attendees: 1st attendee £270 + VAT 2nd attendee £260 + VAT 3rd attendee £250 + VAT

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Cancellations/Substitutions

Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.

Eligibility

This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.