Brand yourself with purpose: elevate your network and make your mark with stakeholders

This session will explore how business development professionals in a professional services environment can build and leverage personal brand to network with impact and boost credibility with stakeholders and the wider markets they operate in.

Kicking off with a short case study on opening a new office as a start up in a new market, Matt will cover how he and the other originators in that office developed a strong personal brand that ultimately supported the firms brand and delivered significant growth over the last two years.

The session will provide tips on how to develop your personal brand both internally to support career growth and externally building a reputation as a thought leader through five areas of focus:

• Having purpose and personal objectives.
• How a positive internal culture can help your journey.
• Investing time now to develop networks for your future.
• Building confidence by being more commercial.
• Barriers to success and how to overcome them.