Being more strategic

Topics Covered

Thinking strategically
• What is strategy? Strategic thinking?
• Strategic planning vs strategic thinking
• Strategic thinking process
• Assessment: How strategic is your mind?
• Improving your strategic thinking
• Developing strategic thinkers at your firm

Group exercise and discussion

Understanding business strategy and strategic analysis
• Visioning: Seeing the big picture and hypothesising
• Strategy development processes
• Strategic management
• Chaotics and crisis management
• Strategic analysis:
– External and internal analysis frameworks (finding key challenges);
– Mission, goal setting and forecasting.
• Competitive advantage and risk
• Strategy execution

Group exercise and discussion

Developing a marketing strategy
• Strategy choice cascade
• Strategic marketing options
• Choosing markets, developing niches and portfolio management
• Segmentation, positioning and branding
• Strategic marketing planning (marketing mix)
• Thought leadership and integrated business development
• Communications campaign planning
• Marketing metrics
• Good strategy: The difference between tactical and strategic

To facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.

Pricing

First attendee £240 +VAT
Second attendee £230 + VAT
All subsequent attendees £220 + VAT

Cancellations/Substitutions

Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.

Eligibility

This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.

The event is finished.

Date

Apr 18 2024

Time

09:30 - 13:00

Local Time

  • Timezone: America/New_York
  • Date: Apr 18 2024
  • Time: 04:30 - 08:00

Cost

£240.00

More Info

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Location

Guildford

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