Home Events - PM Forum Half-day online workshop Analytics and measurement for digital marketing

Analytics and measurement for digital marketing

Analytics and Measurement in Perspective

  • Importance in digital marketing: Exploring the significance of analytics in understanding customer behaviour and driving data-informed decisions. A brief history of web analytics and its evolution
  • Application in strategy: How analytics shape marketing strategies and contribute to business growth

Key Terminology and Core Reports

  • Essential Google Analytics terms: Unpacking key terms like ‘sessions’, ‘bounce rate’, ‘conversion’, and ‘engagement’
  • Navigating core reports: A guide to the main reports in Google Analytics, including Real-Time, Audience, Acquisition, Behaviour, and Conversions

Making Sense of the Data & Free Dashboard

  • Interpreting Analytics Data: Techniques for extracting meaningful insights from complex data sets
  • Using dashboards: Hands-on guide to creating and customising dashboards for efficient data monitoring

Channel Analytics: Social, Search, Email, Online Advertising

  • Multi-Channel Analysis: Understanding how to analyse and optimise performance across digital channels
  • Attribution modelling and understanding what really works

Decoding Attribution Models

  • Exploring different models to attribute conversions and understand effective marketing channels accurately

Where Next? Analytics Planning and Dashboards

  • Strategic analytics planning: Leveraging analytics insights for future marketing strategies and decision-making


Open Discussion: Addressing specific questions and scenarios

Book now

Please enable JavaScript in your browser to complete this form.
Attendee details
Is your firm based outside the UK? (for VAT purposes )
Select number of attendees
Prices per attendees: 1st attendee £270 + VAT 2nd attendee £260 + VAT 3rd attendee £250 + VAT
2nd Attendee Full Name, Job Title and Company Email
3nd Attendee Full Name, Job Title and Company Email
How do you want to pay?


Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.

  • 00


  • 00


  • 00


  • 00



Oct 24 2024


09:30 - 13:00

Local Time

  • Timezone: America/Los_Angeles
  • Date: Oct 24 2024
  • Time: 01:30 - 05:00








PM Forum


  • Chloe Christine
    Chloe Christine
    TBD Marketing

    Chloe is brilliant at delving into the heart of website data, social media data, SEO and pay-per-click data – taking them apart and crunching them to provide clients with richly detailed information on how their various digital presences are performing, and how to improve these. She is also the founder of her own digital marketing agency.

QR Code