AI to drive competitive advantage

Over the past three years, our annual AI event has followed the rapid evolution of artificial intelligence in professional services marketing and business development.

What began as conversations about AI’s potential has become a discussion about practical implementation. Today, AI is no longer an emerging technology for many firms – it is increasingly embedded in the day-to-day work of marketing, business development, communications, digital, events, research, legal directories and thought leadership.

For our fourth annual AI event, we’ll hear from three senior in-house marketing and BD leaders who are driving AI adoption within their firms and using it to create competitive advantage.

Our panel will share practical examples of what’s delivering real value, where AI has fallen short of expectations, and the lessons learned from implementation. We’ll also explore the guardrails firms are putting in place to manage risk while enabling innovation.

Whether you’re already using AI extensively or looking to take the next step, this session will provide practical insights from those making decisions, leading change and shaping the future of professional services marketing.

Please join your peers for this important in-person event. Places are limited.