AI Masterclass for practical insights you can use today

This practical workshop, led by Paul Roberts from MyCustomerLens, will show professional services marketers how AI can be applied in realistic, day-to-day ways to support modern marketing teams. It will explore how MyCustomerLens uses different AI approaches to analyse always-on client listening data and turn continuous feedback into clear, actionable insights for the firm.

Paul will also lift the lid on how the team uses tools such as NotebookLM, Eleven Labs, Nano Banana, ChatGPT and Claude to support their own marketing, from writing their new book to producing thought leadership at pace. Attendees will get to hear and share examples of how AI can fit into existing workflows, and will leave with practical ideas they can apply immediately.