AI in Marketing

This online workshop explores the role of artificial intelligence (AI) in marketing, covering key concepts, tools and ethical considerations. Participants will learn practical applications of AI such as chatbots and customer behaviour analysis and discover how to integrate AI into marketing strategies effectively.

The session includes a focus on identifying AI opportunities, starting small-scale projects and scaling AI efforts. Through case studies and creating an AI-enhanced marketing plan, attendees will gain actionable insights to leverage AI for marketing success.

Topics Covered

Understanding AI: Clarity & Confidence

• How Generative AI tools work, their strength and weaknesses.
• Key considerations for using AI in marketing.
• Ethics and data privacy considerations when using AI for business.

Efficient Working in Your AI Toolkit

• Customising your chosen program for personal output and preferences.
• Identifying tasks and processes that can be enhanced by AI.
• Organising your AI account for efficient working.

Beyond Content Creation: Popular AI Tools and Their Use Cases

• An overview of core tools and specialist generative AI tools.
• Leveraging multiple AI tools in the marketing processes.

Handling Ambiguity & Misinformation

• Identifying and addressing misinformation, hallucinations and false citations in Generative AI outputs.
• Prompting techniques for minimising the risk of misinformation.

Prompting Principles

• Introduction to prompt engineering.
• Learn effective ways to write prompts to generate quality output and avoid common pitfalls.

An AI-Powered Week in the Life of a Marketing Professional

• An example week of marketing tasks boosted by Generative AI.

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• 1 attendee £270
• 2 attendees £530.00
• 3 attendees £780.00

Prices per attendees outside the UK: 1st attendee £270 2nd attendee £260 3rd attendee £250

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• 1 attendee £270 plus VAT
• 2 attendees £530.00 plus VAT
• 3 attendees £780.00 plus VAT

Prices per attendees: 1st attendee £270 + VAT 2nd attendee £260 + VAT 3rd attendee £250 + VAT

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Cancellations/Substitutions

Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.