Events

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June 2025

Grow your Professional Services Marketing Career

Career development in professional services doesn’t always come with a clear path or step-by-step plan—especially in MBD roles where it’s not always obvious how to move forward. But that doesn’t mean you have to stand still. In this interactive session, Rachael McNidder will guide you through a fresh look at your career. You’ll explore what […]
17 Jun
12:30 - 14:00
Cundall
4th Floor 15, Colmore Row, Birmingham B3 2BH
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Campaign development, thought leadership and project management

Much of the work of marketers and business developers involves creating and implementing campaigns that integrate marketing, selling and relationship management activities – whether for the firm, sectors or services. This half day online workshop guides you through the process of developing communications and thought leadership campaigns and introduces project management techniques. The workshop includes […]
18 Jun
09:30 - 13:00
Online
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Gen AI in Action: Elevate your thought leadership

Are you leveraging Gen AI to improve and evolve your marketing activity? National webinars aim to deepen knowledge through real-world case studies and actionable insights. This session is focused on: How Gen AI can be utilised to support thought leadership, from research to message to content development. How to ensure that your messaging stands out, […]
19 Jun
12:00 - 13:00
Online
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Hands on guide to SEO

Introduction to SEO and Its Importance What is SEO? An overview of Search Engine Optimisation Why SEO Matters: Understanding its impact on digital marketing and online visibility Key SEO Concepts: Introduction to terms like SERP, organic traffic, keywords, etc. Understanding KPIs and SEO Metrics Defining Key Performance Indicators: What KPIs are and why they’re crucial […]
24 Jun
09:30 - 13:00
Online
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Celebrating Diversity in Communications: Authentic Voices, Inclusive Stories

During Pride month, come and join us for a panel discussion exploring how professional services can embrace and champion diversity in their communications. From crafting authentic campaigns to representing underrepresented voices, this event will highlight the power of inclusive storytelling in creating meaningful connections. Panel members will include: •    Catherine Ashford, Deputy Head of […]
25 Jun
17:00 - 18:30
Hodge House Coffee Lounge
114-116 St Mary Street, Cardiff CF10 1DY
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July 2025

The use of AI in professional services: insights and strategies

Please join your peers at the next East of England meeting in Cambridge, to delve into the transformative impact of AI on professional services. The session starts with insights from Ben Lee, Head of Data and AI at Bidwells, who will share the next stage of the firm’s AI journey, the implications for its business […]
01 Jul
08:15 - 10:00
Mills & Reeve LLP (Cambridge)
Botanic House, 100 Hills Road, Cambridge CB2 1PH
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Marketing and BD planning in a nutshell

Planning in the professions is always a challenge. This interactive workshop is designed for both those who are new to marketing and business development planning and for those who studied the subject with the CIM and need to get started in applying that knowledge in a professional partnership. It will also help those with specialist roles […]
02 Jul
09:30 - 13:00
Online
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Coaching and consulting skills for marketing and BD

Every day we help fee-earners understand what’s required for effective marketing and selling. And we have to change fee-earner expectations and behaviour. Excellent communication, coaching, and consulting skills are essential. This online workshop helps M&BD professionals transition from reactively responding to fee-earner requests to proactively helping them shape their ideas and plans. Topics Covered 1 […]
17 Jul
09:30 - 13:00
Online
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Being more strategic

This half day workshop helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach […]
23 Jul
09:30 - 13:00
Online
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September 2025

Email marketing and marketing automation

Every professional service firm knows that effective emails and marketing automation make sense yet so few manage to maximise their potential. This workshop offers delegates the opportunity to share experiences and develop practical new approaches. Topics covered include: Foundations of Effective Email Marketing Success factors for email marketing: Building on goal setting and exploring key […]
04 Sep
09:30 - 13:00
Online
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The Future Marketing Manager

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of workshops supporting marketers as they progress through their careers in the professions. This workshop contains a number of group exercises which […]
10 Sep
10:00 - 17:00
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AI in Marketing

This online workshop explores the role of artificial intelligence (AI) in marketing, covering key concepts, tools and ethical considerations. Participants will learn practical applications of AI such as chatbots and customer behaviour analysis and discover how to integrate AI into marketing strategies effectively. The session includes a focus on identifying AI opportunities, starting small-scale projects […]
11 Sep
09:30 - 13:00
Online
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