Events

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November 2024

Planning digital campaigns and content strategy

Fundamentals of Digital Marketing Strategy What is strategy? How to create a marketing plan: Identifying key areas to include in your strategy: goals, audience, budget, measurement (GA4, GSC, social, dashboard etc) Identifying business goals and key tips on how to decide where you need to improve – when is the right time to get a […]
07 Nov
09:30 - 13:00
Online

Elevating pricing conversations with your frontline advisers

Focusing solely on innovative pricing models overlooks those vital pricing conversations between BD and marketing professionals and frontline advisers. This webinar explores how best to support your frontline advisers when negotiating fees with clients. Combine the perspective of clients, firms and consultants to elevate your pricing conversations. Verity Jackson-Grant, Head of Pricing at Simmons and […]
11 Nov
12:00 - 13:00
Online

Social media best practice

Taking full advantage of social media involves clear goals, engaging content, consistent branding and effective planning. This workshop offers delegates the opportunity to learn new skills, share experiences and develop practical approaches. Topics covered include: Introduction to Modern Social Media Strategies (Open discussion) Trends and Challenges: Discussing the evolving landscape of social media Beyond vanity […]
14 Nov
09:30 - 13:00
Online

The Proactive Marketing Executive

This is a popular interactive full day workshop for senior marketing/BD assistants and executives who want to a) move from responsive service provision into a proactive advisory role and b) grow into more managerial, strategic and client-focused areas. This intensive workshop expands on the themes in the Practical and Professional Skills for Marketing Assistants workshop […]
21 Nov
09:30 - 17:00
Online

Developing people’s resilience

Coaching for performance improvement is part and parcel of the day job for leaders. Leaders need to get the very best from their people whilst ensuring that they continue to develop and grow. This new session – part of the PM Forum and Managing Partners’ Forum Coaching Skills Academy – addresses how to manage and […]
25 Nov
09:30 - 13:00
Online

Commerciality – Finance, pricing, innovation and research

Commerciality is often rated as the skill most desired amongst modern marketers and business developers in the professional services sector. This half day in person workshop uses case studies and exercises to provide basic commercial skills to enable marketers to make a bigger contribution to their fee-earners and firms. Topics covered Introduction and session aims • […]
28 Nov
09:30 - 13:00
In Person (London)

Digital thought leadership campaigns that grow firms

Join us for a national webinar featuring two marketing leaders as they share insights on thought leadership campaigns designed to drive growth and generate leads. Nigel Sprunt will present a behind-the-scenes look at Withers’ recent digital thought leadership campaign, in particular: Leveraging expertise in advising successful individuals on business, personal, and philanthropic matters to build a […]
28 Nov
12:00 - 13:00
Online
December 2024

Brand yourself with purpose: elevate your network and make your mark

In our region’s final meeting for 2024, Matt Skipper will provide practical tips and tactics to help you develop your personal brand, both internally to support career growth and externally to build your reputation as a thought leader. Matt will share live examples of where having a strong personal brand supported the corporate brand, and […]
03 Dec
16:30 - 19:00
Mills & Reeve LLP (Manchester)
1 Circle Square, 3 Symphony Park, Oxford Rd, Manchester M1 7FS

NEW: Supporting change management

Change is a constant in marketing and business developments. Our markets, clients and fee-earners change. Marketing techniques and technology change. We are often in the driving seat and promoting change (whether through campaigns or systems or behaviours). This workshop considers how M&BD can support and enhance the change process to achieve the desired business results. […]
04 Dec
09:30 - 13:00
Online

Being more strategic

This half day workshop helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach […]
12 Dec
09:30 - 13:00
Online

Advanced Coaching Skills

There is a workshop for Intermediates/Advanced called “Coaching and consulting skills”. This half day workshop assumes you have a basic understanding of coaching and some experience. It takes a deeper dive into more advanced coaching skills. It is designed for senior and experienced professionals who are already coaching fee-earners and leaders. Coaching in professional services […]
19 Dec
09:30 - 13:00
Online
February 2025

Coaching and consulting skills for marketing and BD

Every day we help fee-earners understand what’s required for effective marketing and selling. And we have to change fee-earner expectations and behaviour. Excellent communication, coaching, and consulting skills are essential. This online workshop helps M&BD professionals transition from reactively responding to fee-earner requests to proactively helping them shape their ideas and plans. Topics Covered 1 […]
05 Feb
09:30 - 13:00
Online
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