Events

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September 2025

Email marketing and marketing automation

Every professional service firm knows that effective emails and marketing automation make sense yet so few manage to maximise their potential. This workshop offers delegates the opportunity to share experiences and develop practical new approaches. Topics covered include: Foundations of Effective Email Marketing Success factors for email marketing: Building on goal setting and exploring key […]
04 Sep
09:30 - 13:00
Online
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Building Brand and Reputation in Canada: Navigating Geography, Culture, and the Age of AI

In a world where perception is shaped not just by our own actions—but increasingly by digital platforms, algorithms, and third-party voices—how do B2B firms truly build trust and visibility in the Canadian market? This session brings together seasoned marketing and brand leaders from some of Canada’s leading professional services firms to explore the realities of […]
08 Sep
17:00 - 18:00
Online
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What are leading firms doing differently to win and retain clients

It’s easy to assume what drives client loyalty and successful cross-selling. However, fresh research with buyers of professional services shows that top-performing firms are doing something measurably different. In this interactive session, Graham Archbold will share benchmark data from dozens of firms and insights from hundreds of interviews with C-suite buyers. You’ll uncover the tactical […]
09 Sep
17:00 - 19:00
Browne Jacobson Mowbray House Castle Meadow Road
Nottingham NG2 1BJ
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The Future Marketing Manager

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of workshops supporting marketers as they progress through their careers in the professions. This workshop contains a number of group exercises which […]
10 Sep
10:00 - 17:00
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AI in Marketing

This online workshop explores the role of artificial intelligence (AI) in marketing, covering key concepts, tools and ethical considerations. Participants will learn practical applications of AI such as chatbots and customer behaviour analysis and discover how to integrate AI into marketing strategies effectively. The session includes a focus on identifying AI opportunities, starting small-scale projects […]
11 Sep
09:30 - 13:00
Online
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From back office to brand story: Using and marketing AI

For the past two years, our annual AI event has tracked the relentless rise of AI on the agendas of marketing and BD leaders across professional services. Returning for our third instalment, we will explore how far predictions of the AI revolution in professional services marketing and BD have borne out by discussing with MBD […]
16 Sep
06:00 - 20:30
Dechert LLP
25 Cannon Street, London EC4M 5UB
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30th Annual PM Forum Conference 2025

Beyond Boundaries: Breaking the Mould in Professional Services Learning from Leaders in Branding, Client Insights, and Digital Transformation PM Forum is thrilled to announce the date of our annual conference—19th September 2025—at our exciting new venue, The Minster Building. This year, we’re truly breaking the mould. While some of our most valued traditional sessions will […]
19 Sep
08:00 - 17:00
Cavendish Venues, The Minster Building
21 Mincing Ln., City of London, London EC3R 7AG
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Practical and professional skills for marketing/BD assistants

A popular half-day interactive workshop – now online – for those with a basic understanding and some experience of marketing/BD who would like to develop their marketing/BD knowledge, skills, role and career within a professional service firm. In ‘Thinking’ we review core theories and explore planning processes. In ‘Doing’ we develop and share best practice […]
23 Sep
09:30 - 13:00
Online
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Measuring return on marketing investment (ROI)

In today’s tough economic climate, marketing and BD teams face constant pressure to prove their value. With budgets under scrutiny and every pound of spend questioned, how do you measure the return on your investment – both in time and money? If you’re caught up in day-to-day delivery with little time to step back and […]
25 Sep
12:00 - 13:00
Online
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Coaching Teams – A Practical Toolkit

Team coaching is increasing in popularity, largely driven by the benefits experienced when leaders and managers adopt a coaching approach to working with, and developing, others. Most people also do not work alone: they work in a team, or often in many teams – whether in person, virtual or hybrid – to deliver their objectives. […]
30 Sep
09:30 - 13:00
Online
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October 2025

The building blocks of a seamless client journey

Join us for an engaging and interactive workshop where we’ll use the powerful methodology of LEGO® SERIOUS PLAY® to creatively explore and map out effective client journeys. What to Expect Through guided exercises and collaborative storytelling, you’ll: Build and visualise client journeys using LEGO® bricks to bring abstract concepts to life. Work with a variety […]
01 Oct
12:00 - 14:00
Trowers & Hamlins (Exeter)
The Senate, Southernhay Gardens, Exeter EX1 1UG
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Netwalking in Cambridge

The East of England committee are hosting a lunchtime ‘Netwalking’ event in the beautiful surroundings of the Cambridge University Botanic Garden. You’ll be increasing the daily step count in addition to building new and existing relationships with PMF members from the Cambridge business community. The committee will be directing some matchmaking during the Netwalk to […]
01 Oct
12:30 - 13:30
Cambridge University Botanic Garden
1 Brookside, Cambridge  CB2 1JE
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