Events

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July 2024

Best practice and quick wins: how to make the data journey work for your firm’s MBD strategy

Professional services firms are data rich businesses – but this isn’t always leveraged when it comes to using data to inform marketing and BD strategies. From front line adviser activities, matter/job information, financial information and digital marketing data – professional services firms of all shapes and sizes have either a little – or and more […]
17 Jul
12:00 - 13:00
Online

Coaching and consulting skills for marketing and BD

Every day we help fee-earners understand what’s required for effective marketing and selling. And we have to change fee-earner expectations and behaviour. Excellent communication, coaching, and consulting skills are essential. This online workshop helps M&BD professionals transition from reactively responding to fee-earner requests to proactively helping them shape their ideas and plans. Topics Covered 1 […]
18 Jul
09:30 - 13:00
Online
September 2024

Creating a Leading Digital Marketing Strategy

In today’s fast-paced digital environment, developing a robust digital marketing strategy is essential for any business to remain competitive. This training session will guide participants through the process of creating and implementing effective digital strategies. We’ll explore essential components like conducting situational analyses, setting strategic budgets and defining success metrics. Participants will benefit from real-world […]
04 Sep
09:30 - 13:00
Online

Email marketing and marketing automation

Every professional service firm knows that effective emails and marketing automation make sense yet so few manage to maximise their potential. This workshop offers delegates the opportunity to share experiences and develop practical new approaches. Topics covered include: Foundations of Effective Email Marketing Success factors for email marketing: Building on goal setting and exploring key […]
05 Sep
09:30 - 13:00
Online

Marketing to Gen Z

Generation Z (aged between 11 and 26, and colloquially known as “zoomers”) are those who do not know life without the internet. With 62% of Gen Z indicating they have either started or intend to start their own business, and more than half of this age group being recruitment targets, professional services firms cannot afford […]
10 Sep
12:00 - 13:00
Online

The Future Marketing and BD Manager

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of workshop supporting marketers as they progress through their careers in the professions. This workshop contains a number of group exercises which provide ample […]
11 Sep
10:00 - 17:00
In Person

AI in Marketing

This online workshop explores the role of artificial intelligence (AI) in marketing, covering key concepts, tools and ethical considerations. Participants will learn practical applications of AI such as chatbots and customer behaviour analysis and discover how to integrate AI into marketing strategies effectively. The session includes a focus on identifying AI opportunities, starting small-scale projects […]
12 Sep
09:30 - 13:00
Online

Bridging the gap: Master intergenerational communication to attract the clients of tomorrow

With four generations currently in the workforce, understanding and mastering intergenerational communication is crucial for attracting a diverse client base. This webinar addresses the unique challenges marketers face with a multi-generational workforce and clientele. Baby Boomers, Gen X, Millennials, and Gen Z each exhibit distinct communication styles, needs and motivations, making miscommunication commonplace, and potentially […]
17 Sep
12:00 - 13:00
Online

Practical and professional skills for marketing/BD assistants

A popular half-day interactive workshop – now online – for those with a basic understanding and some experience of marketing/BD who would like to develop their marketing/BD knowledge, skills, role and career within a professional service firm. In ‘Thinking’ we review core theories and explore planning processes. In ‘Doing’ we develop and share best practice […]
19 Sep
09:30 - 13:00
Online

29th Annual PM Forum Conference 2024

OUR FUTURE ROLE STARTS TODAY – The rise and power of AI and automation Are you prepared to embark on a journey into the dynamic world of AI and automation? Whether you’re grappling with the transformative power of AI or eagerly embracing its potential within the professional services landscape, our conference is tailor-made to ignite […]
26 Sep
09:00 - 18:30
Congress Centre
28 Great Russell St London WC1B 3LS
October 2024

Coaching Teams – A Practical Toolkit

Team coaching is increasing in popularity, largely driven by the benefits experienced when leaders and managers adopt a coaching approach to working with, and developing, others. Most people also do not work alone: they work in a team, or often in many teams – whether in person, virtual or hybrid – to deliver their objectives. […]
01 Oct
09:30 - 13:00
Online

Marketing and business development writing workshop

Content is once again king. This half day, in-person, workshop will allow delegates to explore and practice a variety of writing styles – as a journalist, direct marketer, brand spokesperson, blogger, social media influencer and even salesperson. And to improve the effectiveness of various marketing and business development writing activities. Delegates either need to bring along […]
09 Oct
09:30 - 13:00
In Person
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