Hugh James is the largest law firm in Wales. It is well on track to becoming one the largest across England too. Joe Purcell, Director of Business Development and Marketing, talks to Neasa MacErlean about its recent rebrand, resilience and the colour red.
Bright red is the principal colour in Hugh James’s rebrand – a brave choice when the legal profession tends to go for more conservative blues. Even if shades of red were the main parts of the palette before the change in May, could it be that the Cardiff-based firm has gone too boldly into this visual expression of its self-belief and ambition?
It would be a courageous commentator, however, who looked at the track record of the 100-partner practice and predicted a poor outcome. The success of one of its main missions – to serve the English market as well – is proven by a remarkable statistic: 75% of its work now comes from the English side of the border.
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