Systemising referrals in professional services

A clear referral strategy will broaden a firm’s business development reach, generating more fees from more people, argues Thomas Coles. Research has repeatedly shown that more than 80% of satisfied clients are willing to recommend a firm but less than 30% do so...

Macpherson Kelley’s Amplifier success

When the Australian law firm Macpherson Kelley adopted the Amplifier approach over three years ago, the firm embarked on a profound cultural transformation. Initially, there was some scepticism. Some senior lawyers questioned whether clients would consistently...

Brand watch – Fisher German

Laura Taylor explains why and how Fisher German embarked on a bold brand transformation. On May 1, we unveiled a bold new chapter in the Fisher German story; a vibrant rebrand that marks not just a visual transformation, but a powerful evolution of who we are and...