Independent professional services consultancy Barnett Waddingham has embraced data-led marketing. Marketing Insights Manager Nina Stanfield and Marketing Campaigns Manager Karen Hamilton explain more.

Most of the marketing we do is digital marketing, and much of what we do is research that helps us understand
our market and our audience much more thoroughly,” says Stanfield.

They regularly track how their clients perceive them, how aware they are of the firm, how they are rated against their competitors, and much more.

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