Barely a week goes by without news of a firm unveiling a creatively named, AI-powered tool designed to deliver greater efficiency. Innovation and technology are rapidly reshaping how professional services are delivered and how firms are perceived.
Positioning innovation has become a central theme in professional services marketing and a challenge for marketers, writes Grahame Jones.
As clients demand greater efficiency and better value, professional services firms are rethinking how they deliver expertise to stay competitive and relevant. Many are rolling out a mix of new products, services, and solutions, ranging from cutting-edge tools to simple, even analogue solutions. What connects them is a shared goal: delivering services more efficiently and effectively. And as AI accelerates this shift, the pace of change will only intensify.
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