In this national webinar, Francesca Ayers and Paul Roberts outlined current trends and lead an advanced walkthrough of the client bidding and listening cycle, enabling members to win more work and retain key accounts.
Specific areas to be covered include:
Live pursuits (Pre-account stage):
• What makes a difference in a pursuit?
• Tactical considerations.
• Demonstrating how to use client insights and AI to align a bid with brand promises.
Bid outcomes:
• Addressing common post-bid problems and opportunities.
• Providing guidance on successfully gathering positive and negative feedback and onboarding.
• Discovering bid insights within client listening funnel.
Account management:
• Defining what delivering on value-add should look like.
• How to identify and measure client value
• Using client listening to strengthen key account relationships
This senior session was designed to benefit bid teams, client service teams, and anyone responsible for business development or client retention. Join us for an information-packed hour of advice and best practice.
Members can access the full webinar here:
Full webinar recording
