by Susanne Pugsley | Nov 1, 2024 | PM Magazine
How do marketers build a network when nobody wants to go to networking events, asks Susanne Pugsley? The generation gap is never more apparent when at marketing network events. Gen Xers, it seems, love to party at networking events and are never happier than drinking...
by Susanne Pugsley | Mar 22, 2024 | PM Magazine
When the going gets tough it may be time for a ‘crunch CMO’, says Susanne Pugsley. Every now and again your firm will face a challenging BD and marketing situation, a tight spot where the in-house skills required might be missing or fall short. Perhaps a potential...
