by Siew Fong Yiap | Jan 21, 2025 | PM Magazine
Does your client feedback programme genuinely enrich the client experience? Siew Fong Yiap shares the client voice and discovers client feedback programmes need dedication over dollars. Research from BTI Consulting suggests that while 72% of clients have a desire to...
by Siew Fong Yiap | Apr 3, 2024 | PM Magazine
The power of KPIs in business development lies in their ability to measure success and in the potential to drive transformative change, writes Shearman & Sterling’s Siew Fong Yiap. Business development professionals now live in an era where they are able to...
