by Greg Tilse | Jul 1, 2025 | PM Magazine
When the Australian law firm Macpherson Kelley adopted the Amplifier approach over three years ago, the firm embarked on a profound cultural transformation. Initially, there was some scepticism. Some senior lawyers questioned whether clients would consistently...
by Greg Tilse | Jul 1, 2025 | PM Magazine
Greg Tilse explains how leading professional services firms use real-time feedback to sell smarter and grow faster. Selling professional services has traditionally involved asking prospective clients to take a leap of faith. But leading firms are changing the game....
