by Bev Burgess | May 19, 2025 | PM Magazine
Account-based marketing is used by the world’s most successful professional services firms. Bev Burgess explains why. Since I first codified account-based marketing (ABM) as a marketing approach in 2003, it has reshaped the way we think about B2B marketing. Then, you...
by Bev Burgess | Sep 1, 2024 | PM Magazine
Account-based marketing is a powerful marketing approach but can be difficult to embed in complex, partner-led environments. PM Forum Conference keynote Bev Burgess makes the case for ADM, describes the challenges you will face and explains how to maximise your...
