Marketing leadership in uncertain times

I am writing this piece at the beginning of April. So much has changed since the start of March and who knows where we’ll be by the time you’re reading these words. I suspect we will still be in some form of lockdown but hopefully the feelings of panic will have...

Have you got your priorities right?

Anna Lake looks at the need for client feedback. I thoroughly enjoy hearing the results of the annual Marketing Leaders’ Benchmark survey and this year was no exception. However, I was a little perplexed by a couple of the stats relating to the highest priority...