AI is fundamentally changing the way we work. But it won’t replace your firm’s BD and marketing experts, says Naomi Rendell.
AI is top of the agenda for most professional service businesses, with firms allocating a sizeable budget towards its adoption. The key drivers are to save time, support data analysis, stay ahead of the competition and respond to clients’ needs and expectations.
In many cases, AI is already blending seamlessly into the way we work, through software that’s already long established. Zoom and Teams’ respective AI functions support better video conferencing as well as notetaking and meeting summaries. Most CRM systems offer some form of AI integration, and visual content creation platforms, like Canva, have harnessed AI to make it easier to create professional-looking images in-house.
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