How to identify, map and develop key relationships to win more business.
In a market where clients are more informed, more demanding and armed with more data than ever before, the premium on building authentic, productive B2B relationships has never been higher.
In Building B2B Relationships, Ryan O’Sullivan promises a step-by-step guide to identifying, mapping and developing stakeholder relationships – all in service of helping firms ‘win more and win faster’. It’s a bold claim. So does the book deliver? Eventually, yes. But it takes its time.
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