If marketing and business development want to remain agile, innovative and truly reflective of the client base they serve, they cannot afford to overlook neurodivergent talent, argues Heather T Lacey.
Neurodiversity is having its moment in the spotlight. If it’s not featured in a national headline, it’s in a magazine column or going viral on social media. Neurodiversity describes the different ways people’s brains work, while being neurodivergent means having a brain that functions differently from the ‘neurotypical’ average. This includes well-known conditions, such as autism and ADHD, but also conditions like OCD, bipolar disorder and some anxiety disorders.
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