PM Forum is delighted to announce a new strategic partnership with ICON Asia-Pacific, marking an exciting step forward in expanding the professional development, networking, and thought leadership opportunities available to our valued members.
This partnership, effective immediately, gives members of both organisations unlimited reciprocal access to a broader, global range of resources. Members can now benefit from the vibrant energy, innovation, and marketing expertise emerging from the fast-growing Asia-Pacific region, while also reinforcing PM Forum’s proud tradition of supporting professional services marketers worldwide.
Unprecedented access to a world of opportunity
Through this collaboration, PM Forum members will enjoy access at ICON member rates to ICON webinars and in-person events across Singapore, Hong Kong, Australia, New Zealand, and Japan. This complements PM Forum’s well-established events held in the UK, Ireland, Canada, Spain, UAE, and India.
“We’re delighted to partner with ICON,” commented Richard Chaplin, PM Forum Founder & Chief Executive. “Forum members will not only benefit from access to ICON’s outstanding events and resources, but also from the fresh perspectives and entrepreneurial spirit that characterise the Asia-Pacific professional services sector.
We are particularly excited to investigate further collaboration opportunities in new territories and, where appropriate, to offer joint memberships. Our goal, as ever, is to open doors for our members, equipping them with the tools and connections they need to thrive on a truly global stage.”
Enhanced resources at your fingertips
As part of this strategic partnership, members of both organisations can now view and search the open Thought Leadership Intelligence℠ rankings and associated firmwide scores, hosted on the Skills Development Platform.
In addition, PM Forum members can access the Thought Leadership Intelligence℠ toolkit, empowering firms to take intelligent control of their significant investments in thought leadership initiatives. This suite of resources has already helped firms to assess, refine, and amplify their thought leadership strategies, and now offers even greater global benchmarking insight.
Vivienne Corcoran, President of ICON, welcomed the partnership warmly, commenting:
“This partnership is a powerful step in extending value to ICON members. It brings global insight to our region and opens new pathways for learning, networking and professional growth. ICON members are excited about accessing thousands of quality articles, each with a structured AI summary. Both organisations will share relevant resources and insights, including comprehensive marketing job boards, and explore opportunities to facilitate knowledge exchange via online communities and networking initiatives.”
Independent yet connected
Importantly, while this partnership delivers exciting mutual benefits, both organisations remain independent and fully in control of their operations and decision-making processes. Each will continue to organise in-person events in their traditional territories, with a commitment not to overlap where the other is already active.
This respectful collaboration ensures that both PM Forum and ICON members can enjoy the best of both worlds: global reach without losing the local relevance, personal connection, and trusted quality they have come to expect.
A future built on shared opportunity
At PM Forum, we believe in building the future without forgetting the values that brought us here. Through this partnership with ICON Asia-Pacific, we honour our founding commitment to helping members grow their skills, confidence, and careers — while boldly extending those opportunities across new markets and communities.
We encourage all members to take full advantage of the new resources, attend upcoming events, and engage with the vibrant professional communities now available through this partnership. Together, we are better placed than ever to inspire innovation, drive excellence, and shape the future of professional services marketing around the world.
Stay tuned for updates, joint initiatives, and new opportunities as we continue this exciting journey together.
