When the whole world is in ‘storytelling’ mode, who’s listening? And do we have the skills – individually and organisationally – to really listen?
Listening – without filters – to your people, clients and community is the keystone to building reputations, strengthening relationships and generating revenues.
In short, meaningful listening powers growth.
And in professional services, marketers are best placed to embed meaningful listening in how their firms connect with audiences.
This webinar, designed for senior marketers, will cover:
How listening powers growth.
The art (and some science) of listening.
Understanding your listening style and listening villains.
Listening as a marketing approach to enhance reputations; strengthen relationships; and uncover opportunities.
Kelly will moderate a conversation with Paul Clarke and Helen Evans of The Listening People. All three are veterans of professional services marketing having worked for and with many of the world’s leading global firms.
