More than 100 senior marketing and business development professionals attended the PM Forum’s annual conference. Kim Tasso joined them.
What do you call 100 marketers revving up with anticipatory excitement? The energy of familiar and new faces – several from the previous day’s regional directors meeting – was electric. We chatted with those who shape-shifted between the legal, accountancy and property sectors. And those who’d been in-house and then agency (and some back again).
Chaired with aplomb
A somewhat sombre economic scene-setting by chair Leor Franks (Kingsley Napley) before he switched gears to check in with the audience using reassuringly low-tech voting devices. Throughout the day his astonishingly instant “three takeaways” synthesised the fast flow of ideas.
