Supporting change management
Change is a constant in marketing and business developments. Our markets, clients and fee-earners change. Marketing techniques and technology change. We are often in the driving seat and promoting change (whether through campaigns or systems or behaviours). This workshop considers how M&BD can support and enhance the change process to achieve the desired business results.
Introduction
- Why is change so difficult?
- Common change challenges
Individual change – Breaking out of the comfort zone
- Psychology of human behaviour (role of emotions)
- The change cycle
- Changing yourself vs changing others
- Impact of individual difference – personality, culture, motivation
- Role of training, delegation and coaching
Organisational change – Breaking out of complacency
- Analyse stakeholders and organizational culture (and metaphors)
- Cultivate a thinking environment and psychological safety
- Create the need for change (align aims)
- Change management frameworks
- Neuroscience of organizational change
Proven change processes and methods
- Change management competencies
- Plan for change and project management
- Align structure and reward systems (rational change)
- Achieve engagement – stories and workshops (emotional change)
- Manage resistance and conflict
- Professional services case studies
Summary and actions
Pricing
First attendee £270 +VAT
Second attendee £260 + VAT
All subsequent attendees £250 + VAT
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Cancellations/Substitutions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.
Eligibility
This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.
Speaker
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Kim TassoRedStarKim LtdKim Tasso has worked within and for over 200 professional partnerships in the legal, accountancy and property sectors for over 20 years and continues to do so as a management consultant.
She also has direct client exposure from working with organisations in the technology, education, creative, media, real estate and not-for-profit sectors.
Unusually, she combines psychology, marketing and business qualifications so is effective as both a professional trainer, facilitator and coach and also as a subject matter expert in a variety of strategy, marketing, selling and relationship management topics.
She is highly rated as a trainer and coach for lawyers, accountants and surveyors and also lectured on Chartered Institute of Marketing (CIM) professional marketing qualifications for Cambridge Marketing College.
She is the author of books on soft skills, growth strategies, business development, media relations and business development and a prolific conference speaker and journalist. She is also a member of the PM Magazine Advisory Board.
