In today’s competitive marketplace, standing out has become more challenging. Firms need to focus attention on creating distinct and compelling client experience strategies to capture attention and above all create loyalty for the long term, says Rita Carolan.
A client experience (CX) programme is a powerful tool that helps companies better understand their target audience’s needs, pain points and preferences.
As a strategic initiative aimed at understanding, managing and enhancing all client interactions with a business to improve satisfaction and loyalty, seeking client feedback is not a new concept.
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