Sitting on the other side of the fence
We’re all familiar with working within professional services firms but what’s it like to be a client of, or a supplier to your firm? This event features speakers who have sat on both sides of the relationship who will share their perspective on what it’s like to be a client of a firm following a career in private practice, and how it feels to become the head of marketing for a firm and engage the digital agency in which you held a senior role.
The session will look at:
- How can marketing teams can get the best from their external agencies
- How in-house marketing and BD teams can adopt an agency mentality when dealing with internal stakeholders
- Bringing digital tools and techniques from other sectors into a PS environment
- What clients are looking for from their professional advisers in terms of service and experience and how to stand apart in a crowded market
- What skills could/should we be equipping fee earners with to build stronger client relationships
We will be joined by Becky Brennan, Head of Marketing, Simpkins Edwards; Poppy Coupe, Finance Director, Smallridge Bros Ltd; and George Pawley, Head of Legal, Oxygen Conservation for this event.
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Speakers
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Becky BrennanHead of Marketing, Simpkins EdwardsBecky leads Simpkins Edwards’ marketing function and is an accomplished digital marketer having worked for prominent local agency Optix Solutions for much of her career. She has a fascinating insight into the firm/agency exchange and how to maximise the value of the relationship and your investment.
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Poppy CoupeFinance Director, Smallridge Bros LtdPoppy trained as a chartered financial accountant at Bush & Co and Old Mill. She has worked with both individual and business clients and latterly with companies who met the external audit threshold. It was during that time Poppy was introduced to the Smallridge family, who in 2020 offered her a role in the business. She has no doubt her time in private practice stood her in good stead for her new role and will share her views on how firms can equip their teams to best develop client relationships.
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George PawleyHead of Legal, Oxygen ConservationGeorge has been working with Oxygen Conservation since its inception in 2021. He has over 10 years’ experience working as a solicitor in private practice and in-house teams. He will share his experience of working with law firms as a client and how they have helped Oxygen Conservation to Scale Conservation and deliver positive environmental and social impact.
