How AI is transforming professional services marketing – and how to not get left behind

Last year’s session on artificial intelligence (AI) examined how it would transform marketing and BD for professional services businesses, both now and in the future.

A year on and the predictions have largely played out. AI adoption is spiking across the industry, with firms of all shapes and sizes on the journey to becoming AI-optimised through a variety of prebuilt and custom AI models.

Nevertheless, major questions and challenges remain, and even the most confident firms still grapple with important issues around ethics, data privacy, the dreaded hallucinations, and more.

If AI proves to be the step-change for the industry that it is predicted to be, MBD teams and professionals slower to embrace AI-enabled working may find themselves at a disadvantage, less able to compete as AI revolutionises everything from market research to data analysis and campaign measurement to content generation.

This year’s AI panel event hears from three senior in-house marketing and BD leaders in the professional services market, who are each helping to chart a course for the industry.

Explore how AI is impacting the entire pipeline of marketing activities, how it is shaping marketing roles and teams, the interplay between marketing and tech strategies, and the challenges and opportunities AI continues to present, for both the initiated and uninitiated.

Please join your peers for this important in-person event. Places are limited.