What role can client listening programmes play in panel reviews and retenders, ask Francesca Ayers and Paul Roberts.
As the economy picks up and confidence returns, clients are starting to bring forward panel reviews and retenders for services which previously have been in the ‘too difficult’ pile or without the business imperative to tackle.
News of a retender is often met with a gut reaction of ‘we can’t afford to lose this client’ coupled with blind panic. We couldn’t resist a take on the Keep Calm & Carry On adage, adding ‘get data’ as we believe this can be truly transformative – the F1 racing marginal gain – for retenders.
So what practical steps can you take to put yourself on the front foot?
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