Purpose-led businesses outperform their rivals. Joanne Kerr at Brand Pie explains how.

Uncertainty appears to be the word of the year. Whether we are talking about macroeconomic volatility, geopolitical implications, increasing cost pressures or high inflation, its going to be a bumpy ride globally.

Closer to home, we are seeing the impact of over capacity at the Big Four and several redundancy rounds currently taking place right across the professional services sector.

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