Marketing and business development writing workshop
Content is once again king. This half day, in-person, workshop will allow delegates to explore and practice a variety of writing styles – as a journalist, direct marketer, brand spokesperson, blogger, social media influencer and even salesperson. And to improve the effectiveness of various marketing and business development writing activities.
Delegates either need to bring along examples of their writing so that they can diagnose issues and create improved versions or briefs for future writing projects. Delegates may bring their laptops or pen and paper for the exercises.
Topics covered
Introduction and aims
Part one – Writing basics and persuasive writing skills
Exercise: Analyse your writing and process
• Virtues of good writing
• Writing basics
– Aims and audience
– Exercise: The grammar quiz!
– Grammar, language, voice, tone and pace refresher
– Structure
• Art of persuasive writing
– Empathy and generating an emotional response
– Digital body language – context and meaning (with emojis)
– Insights into persuasion science (and exercise)
– Storytelling skills (and exercise)
• Editing, proofing and feedback
Part two – Exploring different types of M&BD writing
• Marketing communications, content marketing and copywriting fundamentals
• Personas, propositions and content mapping
• Balancing brand and author personality (and exercise)
Delegates will then work in small groups to focus on different types of writing:
– Reports, internal communications and internal emails
– Thought leadership
– Web site copy
– Media relations – news releases and articles
– Brochures and fliers
– Newsletters and emailers
– Blogs, social media and curating (exercise on titles)
– Pitches and proposals
Pricing
First attendee £270 +VAT
Second attendee £260 + VAT
All subsequent attendees £250 + VAT
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Cancellations/Substitutions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.
Eligibility
This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.
Speaker
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Kim TassoRedStarKim LtdKim Tasso has worked within and for over 200 professional partnerships in the legal, accountancy and property sectors for over 20 years and continues to do so as a management consultant.
She also has direct client exposure from working with organisations in the technology, education, creative, media, real estate and not-for-profit sectors.
Unusually, she combines psychology, marketing and business qualifications so is effective as both a professional trainer, facilitator and coach and also as a subject matter expert in a variety of strategy, marketing, selling and relationship management topics.
She is highly rated as a trainer and coach for lawyers, accountants and surveyors and also lectured on Chartered Institute of Marketing (CIM) professional marketing qualifications for Cambridge Marketing College.
She is the author of books on soft skills, growth strategies, business development, media relations and business development and a prolific conference speaker and journalist. She is also a member of the PM Magazine Advisory Board.
