The Future Marketing and BD Manager
A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of workshop supporting marketers as they progress through their careers in the professions. This workshop contains a number of group exercises which provide ample opportunity to talk to and learn from other participants.
Topics covered
HARD ISSUES
What is a manager?
• Definitions, expectations and job specifications
• Marketing standards for a manager
• Competencies and development programmes
The big picture – Taking a broader view
• Getting to grips with professional firm strategies
• Profitability and financial dynamics
• Marketing as part of the management mix
Strategic marketing and business development
• Strategic perspectives – and how to apply them
• Marketing vs. business development
• Markets vs. services
• Strategy development – the options
Developing a marketing plan
• Your first marketing audit
• Setting SMART goals
• Agreeing a budget
SOFT ISSUES
Being perceived as a manager
• Self perception
• Communications and confidence
• From specialist to generalist
Gaining partner buy-in
• Understanding partner perspectives
• Coping with difficult partners
Running a team
• Selecting and supervising a team
• Project management
• Dealing with underperformance
Motivating yourself
To facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.
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Cancellations/Substitutions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.
Eligibility
This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.
Speaker
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Kim TassoRedStarKim LtdKim Tasso has worked within and for over 200 professional partnerships in the legal, accountancy and property sectors for over 20 years and continues to do so as a management consultant.
She also has direct client exposure from working with organisations in the technology, education, creative, media, real estate and not-for-profit sectors.
Unusually, she combines psychology, marketing and business qualifications so is effective as both a professional trainer, facilitator and coach and also as a subject matter expert in a variety of strategy, marketing, selling and relationship management topics.
She is highly rated as a trainer and coach for lawyers, accountants and surveyors and also lectured on Chartered Institute of Marketing (CIM) professional marketing qualifications for Cambridge Marketing College.
She is the author of books on soft skills, growth strategies, business development, media relations and business development and a prolific conference speaker and journalist. She is also a member of the PM Magazine Advisory Board.
