How to use analytics to optimise your digital marketing
Topics covered
This workshop introduces the key concepts and techniques that will enable attendees to monitor, analyse and improve their websites, content and digital channel activity.
Focusing on web analytics (using Google Analytics), the workshop will allow attendees to make sense of the wide range of reports available and to understand what can be done with the data – and how to incorporate data into marketing dashboards and progress reports. Taking a practical approach, the course provides a straightforward view of how web channel analytics and measurement can help improve the user experience and business objectives.
The workshop covers both current versions of Google Analytics, Universal Analytics and GA4, as well as introducing how attendees can move from their current analytics to the new GA4.
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Analytics and measurement in perspective
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GA4 vs. Universal Analytics
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Key terminology and core reports
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Making sense of the data
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In-depth report walkthrough
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Channel analytics including social, search, email and online advertising
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Attribution modelling and understanding what really works
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Where next? – Analytics planning and dashboards
To facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.
Pricing
First attendee £240 VAT
Second attendee £230 VAT
All subsequent attendees £220 VAT
Book now:
Cancellations/Substitutions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond the refund of fees paid.
Speakers
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Simon MarshallFounder, TBD MarketingSimon specialises in digital marketing, content writing, business development, integrated marketing campaigns, PR, social media and internal communications. He has held senior marketing positions at six law firms. TBD Marketing also organises the Digital 100 legal industry benchmark.
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Chloe ChristineTBD MarketingChloe is brilliant at delving into the heart of website data, social media data, SEO and pay-per-click data – taking them apart and crunching them to provide clients with richly detailed information on how their various digital presences are performing, and how to improve these. She is also the founder of her own digital marketing agency.
