Corporate sponsorships can no longer be seen as just a tick-box exercise. Their true value lies not in brand awareness or CSR alone, but in authentic brand development. Sam Ridgway explains why White & Black recently secured a three-year partnership with Oxford University Women’s Rugby.
We have all witnessed, and perhaps (embarrassingly) joined in, corporate partnerships created just to satisfy a CSR requirement. But for businesses to be successful, true community and stakeholder engagements, be they large or small, must uphold core values.
Supporting local stakeholders, championing women’s sport and investing in young talent are fundamental elements of White & Black’s CSR strategy. They are essential to how we operate.
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