Mid-tier accountancy firms can’t afford to stand still. Romina Gaudiosi shares how Buzzacott refreshed its brand to reflect where it’s heading – and the lessons learned along the way.
The accountancy world has shifted. Technology is moving fast, regulations are changing, and competition is fiercer than ever. Consolidation isn’t on the horizon; it’s already here. Mergers and acquisitions are rewriting the competitive map, and firms are wondering how they stand out when the market looks so different from just a few years ago.
And then there are clients. They’re demanding more – faster responses, more tailored advice, more obvious value, and if they don’t get it, they’re quick to move on.
Log in to read more
