Hybrid, Human, High‑Impact: Rethinking Client Events in 2026

Designing events that clients actually value, and generate ROI, is a holy grail for professional services firms. Simple to say, but tough in practice.

“We run strong webinars and smart dinners; we’ve got great people—so why don’t more of our events turn into deeper relationships and measurable impact?” is a familiar refrain from partners and BD leaders.

So, what gets in the way, and how can you fix it in ways that genuinely move the dial?

Hear from a panel of in-house and agency experts on what really works and how to integrate your events into broader campaigns. Topics to be covered include:

• – Setting clear BD and marketing objectives and KPIs for your events, both in-person and virtual.
• – Shifting client and fee-earner preferences.
• – Choosing the right format and blend for your events.
• – Clarifying what your choices signal about brand and responsible business commitments.
• – Deciding what to borrow from other industries.
• – Standing out at industry conferences, and ensuring that sponsorships and speaking slots deliver ROI.

Hope you can join your peers on 4 November. Please RSVP via the button opposite.