The results of the 12th annual PM Forum and Meridian West International Marketing Benchmark suggest some CMOs are forging ahead in areas such as CX strategy and AI adoption, while others risk behind left behind, writes Alastair Beddow.
Despite a persistently lukewarm macroeconomic environment, 2023 marked a largely successful year for the professional services sector. Most firms reported increases in revenue against a backdrop of sustained client demand and were able to offset the impact of a sluggish deal environment with growth in areas such as digital transformation, consulting and advisory and ESG services.
What will the next 12 months have in store for professional services? Our annual survey of CMOs, marketing heads and BD directors suggests that two distinct groups are emerging.
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