Welcome to PM Forum Scotland
The Scotland regional events take place in Edinburgh and Glasgow city centres at various venues. Organised by a local committee of professional services marketers, events aim to bring together those responsible for the marketing and business development function at law, accountancy, property, consultancy and other professional sectors.
Meet the committee
Kerry Manton
Regional Chair
Paul Roberts
Regional Director
MyCustomerLens
Fraser Collins
HelloKindred
Victoria Lennon
BDO
Gillian Stobo
Pinsent Masons
Upcoming events
Previous events
Coffee Catch-up – Brand yourself with purpose: elevate your network and make your mark
Why attend a PM Forum event?
Cross-sector attendees
With marketing professionals across accountancy, law, property, and more, no matter the topic, there will always be an opportunity to learn and network with a wide variety of your peers.
Educational events
Stay up-to-date on topics key to your role and development from the best experts, consultants and in-house professionals. In-person to facilitate networking plus online to enable a learning environment with no geographic boundary.
Cost effective
Events are included in the corporate membership bundle, allowing easy and great value access at no additional cost.
Years Established
LinkedIn Followers
%
Members for Over 10 Years
%
Members Over 5 Years
Previous events & reports
Marketing planning and performance measurement
Thursday 09 March 2023, Edinburgh
We examined how using data can shape your wider marketing planning and how performance management data feeds directly into strategic planning and culture development.
Points covered include:
- The basics of making data driven decisions – what to measure, how and why
- How to take a robust approach to data collection
- Using data to get buy-in from the business
- How to integrate a system vs human approach to collaboration tools that assist with performance management
- What systems are available to manage the process of integration
HR for Non-HR Managers/Tips to improve collaborative working with HR
Thursday 20 October 2022, Edinburgh
In this webinar, the Bidwells HR team talked through:
• Areas HR and marcomms teams can work together on to help to retain people, develop successful internal communication programmes and ultimately generate a positive culture.
• Essential HR tips for first time managers – how to manage team members effectively.
• Examples of how diversity and inclusivity projects can be delivered to promote firm-wide ESG communication internally and externally.
PM Forum members can view the full video here
Recruitment marketing – how to retain and attract the best talent
Thursday 07 April 2022, Edinburgh
Johanne Smith explained why recruitment marketing is a hot topic for all firms at the moment and, with the much feted ‘great resignation’, how marketing teams are able to support firms to retain and recruit key talent.
Come together and reconnect
Tuesday 29 March 2022, Edinburgh
As our offices started to reopen and events began to move from virtual to face-to-face, we invited all Scotland members to come together, reconnect with peers and practise being sociable again!