International Academy
Those enrolled by their employer for premium services get access to tranings, meetings, events, webinars, and workshops that will help you stay ahead of the competition. Stay up to date with what is happening in the industry.
At the PM Forum, we produce training workshops in London and online for professional services marketers, tailored for the particular needs of those working in law, accountancy, property and consulting firms. And they are all recognised by the CIM for CPD purposes.
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Upcoming training workshops
Email marketing and marketing automation
Intermediate
London – Half day Online
Email marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This workshop offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice. The workshop will suit anyone who has responsibility for delivering email marketing campaigns. Both those new to email marketing and marketers who feel they could be getting more from their email will benefit.
Presenter: Ciaran Rogers
Practical and professional skills for marketing/BD assistants
Beginners, Intermediate
London – Half day Online
A popular half-day interactive workshop – now online – for those with a basic understanding and some experience of marketing/BD who would like to develop their marketing/BD knowledge, skills, role and career within a professional service firm. In ‘Thinking’ we review core theories and explore planning processes. In ‘Doing’ we develop and share best practice to improve implementation of typical communication activities. In ‘Developing’ we consider how to improve our knowledge, relationships, role and career. Those who require more in-depth training should look at The Proactive Marketing Executive workshop which explores similar issues during a full day.
Presenter: Kim Tasso
Social media best practice, planning and strategy
Intermediate
London – Half day Online
The workshop is a hands-on guide to how social media is an essential element of any successful marketing activity, and shows how appropriate measurement techniques can help judge the impact of these campaigns. The workshop also focuses on how a range of tools and techniques can help manage time committed to social media most effectively. Delegates will leave with hands on knowledge of how to help plan, implement and optimise social media activity. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately.
Presenter: Ciaran Rogers
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Article Bank
Its time to embrace sales
Opinion| Member only
July 2023| Amit Champaneri (Deloitte)
While ‘sales’ is now used more than ever before in professional services, there is still a reluctance or negative connotation around using this term with clients. Amit Champaneri explains why it is time to move past this thinking, and why a sales culture provides the most value to clients.
Follow the talent
Practice profile
July 2023| Neasa MacErlean
Four pillars of strategic growth drive Capsticks’ marketing and business development activity. Its senior marketers, Gemma Vaites and Sophie Edge, tell Neasa MacErlean about the road maps and the innovations that come from this approach.
The future of learning and development
Insight| Member only
May 2023
It used to be the case that professional development in professional services firms was something for the fee earners. That, says James Lumley, is changing. So what training is on offer, and should be on offer, for today’s in-house marketers and business development people?
Events
Summer Networking Reception for the South East and London Regions
London, South East | In-person ***FULLY BOOKED***
Please join an evening reception that brings together marketers from the Forum’s London and South East regions.
Taking place on a roof top terrace near Bank, with stunning views of the City, the opportunity to mingle with like-minded peers, with a cool refreshing drink (and hopefully on a warm sunny evening), it’s going to be an unmissable event.