Home Events - PM Forum In person Event How ESG can drive meaningful change and elevate your brand

How ESG can drive meaningful change and elevate your brand

PM Forum will be hosting an event for the first time in Norwich when we will hear from Surjit Deuer and  Sholto Lindsay-Smith.

In the first talk, Sholto will share top line findings from a new survey that examines the perspectives of clients, graduates and those working in private practice. Drawing on insights from Industry’s survey, the session will cover:

  • What do we mean by branding?
  • How important is branding anyway?
  • What makes a strong brand and what matters most to our different stakeholders
  • How important is ESG in building brand reputation?


This will be followed by an engaging and practical session with Surj, the former Head of Business Development and now an integral part of the ESG team at Mills & Reeve.

In this session, Surj will delve into how Mills & Reeve are integrating ESG into their overall purpose and strategic priorities, and the critical role of the marketing and BD team in supporting the firm’s ESG strategy.

Surj will share some practical steps on:

  • The pivotal role of marketing and BD in elevating ESG impact
  • Crafting a compelling and authentic ESG story while avoiding greenwashing


We will end the session with Q&A with both speakers.

Hope to see you on 13 June.

Book now
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Jun 13 2024


17:00 - 19:30

Local Time

  • Timezone: America/New_York
  • Date: Jun 13 2024
  • Time: 12:00 - 14:30


Mills & Reeve LLP
1 St James Court, Whitefriars, Norwich NR3 1RU


East of England


  • Sholto Lindsay-Smith
    Sholto Lindsay-Smith
    Founding Director, Industry

    Sholto is a founding director of brand and business consultancy Industry. He brings over 30 years’ experience in branding and has worked extensively with leadership teams delivering branding programmes across the professional services sector – from boutique consulting firms to top 50 law firms to global accounting networks.

  • Surjit Deuer
    Surjit Deuer
    Senior ESG Manager, Mills & Reeve

    Surj is core part of M&R’s ESG leadership team; collaborating with diverse internal and external stakeholders to develop, implement and embed the firm’s ESG strategy. As the former Head of BD at M&R, she understands how an ESG strategy can contribute to the firm’s success, and the opportunities and challenges this presents for marketing and BD teams.

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