BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH CALSCALE:GREGORIAN PRODID:-//WordPress - MECv7.37.0//EN X-ORIGINAL-URL:https://pmforum.co.uk/ X-WR-CALNAME:PM Forum X-WR-CALDESC: X-WR-TIMEZONE:Europe/London BEGIN:VTIMEZONE TZID:Europe/London X-LIC-LOCATION:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20260329T020000 RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=-1SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20261025T010000 RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=4SU END:STANDARD END:VTIMEZONE REFRESH-INTERVAL;VALUE=DURATION:PT1H X-PUBLISHED-TTL:PT1H X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT CLASS:PUBLIC UID:MEC-a5329a91ef79db75900bd9cab3d96e43@pmforum.co.uk DTSTART;TZID=Europe/London:20261028T093000 DTEND;TZID=Europe/London:20261028T130000 DTSTAMP:20250923T145350Z CREATED:20250923 LAST-MODIFIED:20260825 PRIORITY:5 SEQUENCE:28 TRANSP:OPAQUE SUMMARY:Strategic Analytics and Optimisation DESCRIPTION:For teams already comfortable in GA4 who need to answer the harder question: which marketing actually generates work, and how do we prove it to the partners? This workshop moves reporting away from traffic and towards revenue, and covers what to do when the numbers point somewhere.\nIt opens with delegates sharing their biggest challenges, exercises to apply knowledge to delegates’ firms and a closing clinic for specific questions.\nAll digital marketing workshops cover what can and cannot go into a public AI tool, the difference between consumer and enterprise tiers, why client and matter details must not be pasted into a general model, and what a sensible firm level position looks like. Every workshop now recommends tools. Delegates leave with something they can take to their risk or compliance lead.\nWhat you will learn\nBy the end of this workshop you will be able to:\n– Go beyond standard reports to build custom explorations and segments in GA4.\n– Connect performance across search, social, email and paid to see what really drives enquiries.\n– Apply attribution thinking to the long buying cycles typical of professional services.\n– Build the new scoreboard: AI citations, branded search growth, share of voice and influenced conversions, rather than sessions alone.\n– Turn analysis into optimisation decisions and a clear test plan.\n– Present insight and return on investment in a way that secures partner investment.\nWhat you will take away\n– An optimisation framework.\n– A dashboard structure you can reuse.\n– A one page way of presenting performance to a partner audience.\nTools and platforms covered\nGA4 explorations and, where a firm has the scale for it, BigQuery.\nData Studio for reporting.\nPeec and Profound for AI citation tracking, which is where the new scoreboard section becomes practical rather than theoretical.\nClosing the loop between marketing and actual instructions using InterAction, Introhive, Nexl or HubSpot, including an honest account of what that requires from the firm before it is possible.\n \n\nWhy PM Forum training?\n\nProfessional services-specific: Designed around the realities of marketing and BD in law, accountancy, consultancy, property and wider professional services firms.\nLive and interactive: Workshops include discussion, questions, exercises and practical application rather than passive learning.\nSubject matter expertise: Sessions are led by experienced trainers and practitioners who understand professional services MBD and effective learning design.\nMember-only peer learning: Delegates learn with a relevant peer group, keeping terminology, examples and discussion closely aligned to the sector while building useful peer networks.\nCPD and career development: Training supports continuing professional development, lifelong learning and the progression of MBD professionals.\nPractical resources: Where appropriate, workshops are supported by notes, workbooks, worksheets, templates, checklists, case study analysis, further reading, post-session summaries or resources hosted on the Skills Development Platform.\nCommercial value for firms: Training helps firms develop more capable, confident and commercially aware marketing and BD teams.\nWider member value: Training sits alongside PM Forum’s broader development ecosystem, including the Skills Development Platform, Knowledge Bank, Mentor Match and member communities.\n\n\n\n\n\nBook now\n\n #wpforms-9936 {\n --wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 10px;\n--wpforms-container-shadow-size-box-shadow: none;\n }\n Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Attendee details *FirstLastJob Title *Company Name *Company Email *Is your firm based outside the UK? (for VAT purposes )YesSelect number of attendees1 attendee £2702 attendees £530.003 attendees £780.00Prices per attendees outside the UK: 1st attendee £270 2nd attendee £260 3rd attendee £250 \n ) Company Is\n \n \n Select number of attendees1 attendee £270 plus VAT2 attendees £530.00 plus VAT3 attendees £780.00 plus VATPrices per attendees: 1st attendee £270 + VAT 2nd attendee £260 + VAT 3rd attendee £250 + VATAttendee details2nd Attendee Full Name, Job Title and Company EmailAttendee details3nd Attendee Full Name, Job Title and Company EmailHow do you want to pay? *By cardBy invoiceStripe Credit Card *Company Name *Issue invoice to this companyCompany Address *Address Line 1Address Line 2CityState / Province / RegionPostal Code--- Select country ---AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountryTotal£0.00\n ( function() {\n const style = document.createElement( 'style' );\n style.appendChild( document.createTextNode( '#wpforms-9936-field_5-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-9936-field_5-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-9936-field_5-container label { counter-increment: none; }' ) );\n document.head.appendChild( style );\n document.currentScript?.remove();\n } )();\n Submit \nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\n URL:https://pmforum.co.uk/events/analytics-and-measurement-for-digital-marketing-491/ ORGANIZER;CN=PM Forum:MAILTO: CATEGORIES:Half-day online workshop LOCATION:Online ATTACH;FMTTYPE=image/png:https://pmforum.co.uk/wp-content/uploads/2025/09/Strategic-Analytics-Optimisation-1.png END:VEVENT END:VCALENDAR