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DTSTART;TZID=Europe/London:20261028T093000
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DTSTAMP:20250923T145350Z
CREATED:20250923
LAST-MODIFIED:20260121
PRIORITY:5
SEQUENCE:24
TRANSP:OPAQUE
SUMMARY:Strategic Analytics and Optimisation
DESCRIPTION:Important – Please read before continuing:\nThis session is aimed at intermediate to advanced users. It assumes you already have a solid grasp of the topics covered in the beginner session, including:\n\n– Confident navigation within GA4 (e.g. using the platform day-to-day)\n– A working knowledge of analytics fundamentals, key metrics, and terminology\n– Basic understanding of how event-based tracking works in GA4\n– Moderate experience using GA4 to interpret user behaviour and site performance\n\nIf you’re not yet comfortable with those topics, we strongly recommend attending or reviewing the Digital Analytics Foundations session first before diving into this one.\n \nSection 1: Advanced GA4 Configuration & Strategy (45 mins)\nQuick privacy and technical overview (15 mins)\n\n– Server-side tracking: brief overview of benefits and when to consider it\n– Consent management essentials for advanced setups\n– Data retention optimisation\n\n \nAdvanced conversion tracking setup (30 mins)\n\n– Creating custom events for complex user journeys\n– Setting up enhanced measurement vs custom events\n-Tracking multiple conversion types: downloads, video engagement, scroll depth\n– Phone call tracking and offline conversion imports\n– Workshop: Map out comprehensive conversion tracking for your business model\n\n \nSection 2: Advanced Analysis & Segmentation (45 mins)\nMaster segmentation techniques\n\n– Creating behavioural segments: high-value users, repeat visitors, engaged prospects\n– Geographic and demographic segmentation strategies\n– Technology segmentation: device, browser, traffic source performance\n– Hands-on: Build 3-4 strategic segments for different analysis needs\n\n \nAttribution modelling deep dive\n\n– Understanding GA4’s data-driven attribution vs rule-based models\n– Multi-touch attribution analysis using GA4’s native reports\n– Identifying assist channels and hidden conversion influences\n– Time decay vs position-based: choosing the right model for your business\n– Analysis exercise: Compare different attribution models on real data\n\n \nAdvanced user journey analysis\n\n– Path exploration: understanding how users navigate your site\n– Funnel analysis: identifying drop-off points and optimisation opportunities\n– Cohort analysis: tracking user behaviour changes over time\n– Cross-device journey mapping within GA4\n\n \nSection 3: Custom Reporting & Dashboard Creation (45 mins)\nGA4 Explorations mastery\n\n– Free-form exploration for custom analysis\n– Funnel exploration: advanced conversion path analysis\n– Path exploration: understanding user flow and navigation\n– Segment overlap analysis: finding your ideal audience intersections\n– Lab: Create 2-3 custom explorations for ongoing analysis needs\n\n \nAdvanced filtering and data manipulation\n\n– Custom dimensions and metrics: when and how to use them\n– Advanced filtering techniques for cleaner data\n– Calculated metrics within GA4 explorations\n– Comparison and benchmarking within reports\n\n \nAutomated reporting within GA4\n\n– Scheduled exports and email delivery\n– Creating shareable exploration links\n– Setting up recurring analysis templates\n– Quick mention: When Looker Studio makes sense\n\n \nSection 4: Optimisation & Strategic Insights (45 mins)\nCampaign performance analysis\n\n– Advanced UTM strategies and campaign tracking\n– Content marketing performance: which content drives conversions\n– Social media analysis beyond vanity metrics\n– Email marketing integration and cross-channel analysis\n– Workshop: Build UTM naming convention and tracking strategy\n\n \nConversion rate optimisation using GA4 data\n\n– Identifying your highest-converting pages and traffic sources\n– Form abandonment analysis and optimisation opportunities\n– Page performance analysis: load time, engagement, conversion correlation\n– A/B testing analysis within GA4\n– Case study: Real CRO wins from GA4 insights\n\n \nAdvanced monitoring and alerts\n\n– Setting up intelligent alerts for performance changes\n– Bot traffic identification and handling\n– Anomaly detection: distinguishing real issues from noise\n– Performance degradation early warning systems\n\n \nStrategic presentation and business impact\n\n– Building compelling reports that drive action\n– ROI calculation for different marketing channels\n– Presenting complex data insights to stakeholders\n– Creating regular reporting cycles that matter\n– Final exercise: Present key insights and recommendations from your analysis\n\n \nBook now\n\n				#wpforms-9936 {\n				--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 10px;\n--wpforms-container-shadow-size-box-shadow: none;\n			}\n			Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Attendee details *FirstLastJob Title *Company Name *Company Email *Is your firm based outside  the UK? (for VAT purposes )YesSelect number of attendees1 attendee £2702 attendees £530.003 attendees £780.00Prices per attendees outside the UK: 1st attendee £270  2nd attendee £260  3rd attendee £250Select number of attendees1 attendee £270 plus VAT2 attendees £530.00 plus VAT3 attendees £780.00 plus VATPrices per attendees: 1st attendee £270 + VAT 2nd attendee £260 + VAT 3rd attendee £250 + VATAttendee details2nd Attendee Full Name, Job Title and Company EmailAttendee details3nd Attendee Full Name, Job Title and Company EmailHow do you want to pay? *By cardBy invoiceStripe Credit Card *Company Name *Issue invoice to this companyCompany Address *Address Line 1Address Line 2CityState / Province / RegionPostal Code--- Select country ---AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountryTotal£0.00Submit  \nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\n
URL:https://pmforum.co.uk/events/analytics-and-measurement-for-digital-marketing-491/
ORGANIZER;CN=PM Forum:MAILTO:
CATEGORIES:Half-day online workshop
LOCATION:Online
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