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DTSTART;TZID=Europe/London:20260722T100000
DTEND;TZID=Europe/London:20260722T170000
DTSTAMP:20250923T123111Z
CREATED:20250923
LAST-MODIFIED:20251222
PRIORITY:5
SEQUENCE:11
TRANSP:OPAQUE
SUMMARY:Being more strategic
DESCRIPTION:The workshop qualifies for 6 hours CPD\nDue to popular demand, this workshop has been expanded from a half to a full day.\nIt aims to help delegates think and act more strategically – whether they are trying to be more strategic in their day-to-day operations; supporting fee-earners or developing strategic business, marketing or business development plans. It will support MBD professionals in their career progression.\nIt provides an overview of the leading strategy and MBD models (from the most established to the newest) and helps delegates bring a more strategic approach to all their activities. Delegates participate in structured group exercises to apply the tools and their strategic abilities.\n(Note there is also a half day session at Beginner/Intermediate level – Strategic Marketing and BD planning in a nutshell)\nTopics Covered\nThinking strategically\n• What is strategy? Strategic thinking?\n• Strategic planning vs strategic thinking\n• Strategic thinking process\n• Assessment: How strategic is your mind?\n• Improving your strategic thinking\n• Developing strategic thinkers at your firm\nGroup exercise and discussion\nUnderstanding business strategy and strategic analysis\n• Vision: Seeing the big picture and hypothesising\n• Strategy development processes\n• Strategic management\n• Chaotics and crisis management\n• Strategic analysis:\n– External and internal analysis frameworks (finding key challenges);\n– Mission, goal setting and forecasting.\n• Competitive advantage and risk\n• Strategy execution\nGroup exercise and discussion\nDeveloping marketing and business development strategies\n• Strategy choice cascade and achieving buy-in\n• Key marketing and business development strategies and choices\n• Choosing markets, developing niches and portfolio management\n• Segmentation, positioning and branding\n• Strategic marketing planning (marketing mix)\n• Thought leadership and integrated business development\n• Communications campaign planning\n• Marketing metrics\n• Good strategy: The difference between tactical and strategic\nGroup exercise and discussion\nPricing\n\n\n1st attendee £450 + VAT\n2nd attendee £440 + VAT\n3rd attendee £430 + VAT\n\nBook Now\n\n				#wpforms-9918 {\n				--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 10px;\n--wpforms-container-shadow-size-box-shadow: none;\n			}\n			Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Attendee details *FirstLastJob Title *Company Name *Company Email *Is your firm based outside  the UK? (for VAT purposes )YesSelect number of attendees1 attendee - £4502 attendees - £8903 attendees £1320Prices per attendees:\n1st attendee £450,\n2nd attendee £440,\n3rd attendee £430Select number of attendees1 attendee - £450 plus VAT2 attendees - £890 plus VAT3 attendees £1320 plus VATPrices per attendees:\n1st attendee £450 + VAT,\n2nd attendee £440 + VAT,\n3rd attendee £430 + VATAttendee details2nd Attendee Full Name, Job Title and Company EmailAttendee details3nd Attendee Full Name, Job Title and Company EmailHow do you want to pay? *By cardBy invoiceStripe Credit Card *Company Name *Issue invoice to this companyCompany Address *Address Line 1Address Line 2CityState / Province / RegionPostal Code--- Select country ---AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountryTotal£0.00Submit  \n\nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n\n\n
URL:https://pmforum.co.uk/events/being-more-strategic-6-643/
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CATEGORIES:Full Day Online Workshop
LOCATION:Online
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