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DTSTART;TZID=Europe/London:20260624T093000
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DTSTAMP:20250914T102324Z
CREATED:20250914
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PRIORITY:5
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SUMMARY:Hands on guide to SEO
DESCRIPTION:Introduction to SEO and Its Importance\n\n–  What is SEO? An overview of Search Engine Optimisation\n– Why SEO Matters: Understanding its impact on digital marketing and online visibility\n– Key SEO Concepts: Introduction to terms like SERP, organic traffic, keywords, etc.\n\n \nUnderstanding KPIs and SEO Metrics\n\n– Defining Key Performance Indicators: What KPIs are and why they’re crucial in SEO\n– Important SEO Metrics: Explaining metrics like click-through rate, bounce rate, backlinks, etc.\n– Setting Realistic Goals: How to set achievable SEO objectives\n\n \nIntroduction to Google Analytics 4 (GA4) and Google Search Console (GSC)\n\n– Basics of GA4 and GSC: Overview and differences between the two tools\n– Setting up GA4 and GSC: Step-by-step guide on how to get started\n– Navigating and understanding the Dashboards: Key features and reports to focus on\n\n \nContent Strategy in SEO: Beyond Just Blogs\n\n– The role of content in SEO: An overview of how content impacts SEO\n– Blogs and their limitations: Discussing why blogs are not a one-size-fits-all solution. Misconceptions about blogs as the sole driver of SEO success\n– The importance of content variety (videos, podcasts, infographics etc.).\n– Quality vs. Quantity: Creating valuable content that serves user intent\n– Integrating Blogs with other content types: How to use blogs as part of a broader content strategy\n\n \nComprehensive Keyword Strategy and On-Page SEO\n\n1) Keyword research fundamentals:\n\n– Understanding the importance of keyword research\n– Identifying seed and secondary keywords for each page\n– Using tools for keyword research and analysis\n\n\n\n \n\n2) Creating a Keyword Plan:\n\n– How to strategically plan keywords for different pages\n– Balancing broad, specific, long-tail, and short-tail keywords\n– Understanding user intent and matching content to search queries\n\n\n\n \n\n3) On-Page SEO Optimization:\n\n– Optimising Page Titles and Meta Data: Crafting effective titles and descriptions that incorporate target keywords\n– Effective use of headings (H1, H2, etc.): Structuring content with proper heading tags for better readability and SEO\n– Content Optimization: Ensuring content aligns with targeted keywords, maintaining quality and relevance\n– Internal linking strategies: Using internal links to enhance SEO and user navigation\n\n\n\n \n\n4) Technical aspects of On-Page SEO:\n\n– Site Structure and Navigation: Creating a user- and SEO-friendly website architecture\n– Mobile Optimization: Importance of responsive design for SEO.\n– Page Speed and Performance: Tools and techniques to improve website loading times\n– Ensuring crawl ability and Indexability: Making sure search engines can effectively access and index your pages\n\n\n\n \nBookings are now closed.\n \nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\n
URL:https://pmforum.co.uk/events/hands-on-guide-to-seo-2-905/
ORGANIZER;CN=PM Forum:MAILTO:
CATEGORIES:Half-day online workshop
LOCATION:Online
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